Seeking to recognize and enhance creativity, innovation, and tangible results, the Spanish Marketing Association awards companies, campaigns and professionals, each year, that stand out for their good practices. RC Celta is one of the finalists in the brand category, which, according to the entity that delivers the awards, are valued those practices whose success is due to the implementation of an effective brand management strategy. In this category, the finalists are, together with the Celta, Central Lechera Asturiana, Cervezas La Virgin, Estrella Damm and KFC.
254 candidatures have been presented to the 10th edition of the MKT Awards, of which 30 will opt for one of the six brands/companies categories of the National Marketing Awards.
During its 10-year history, the National Marketing Awards have become an institution, a visible platform from which the Spanish Marketing Association implements the objectives under which it was founded: to raise awareness about marketing in society, as well as the development and recognition of the profession and the exchange of ideas.
In the category in which RC Celta has reached the final, other brands took part such as Crédito y Caución, Deoleo, Divina Pastora, Ecoembes, El Tenedor, Kia Motors, Openbank, Rubio, Sunny Delight and Twitter. The jury is made up of 19 professionals and marketing experts from renowned brands such as BBVA, Amazon, McDonald’s, Iberia, Samsung or Natural Gas.